Propensity to buy is a predictive score that measures how likely a prospect or customer is to make a purchase based on their behavior, demographics, and engagement history.
At CRM Audit™, our service evaluates your CRM’s ability to accurately calculate and leverage this powerful metric. We audit the quality and depth of the data feeding the model (e.g., website visits, email clicks), the logic of the scoring algorithm, and how effectively scores are used to prioritise leads and trigger automated actions.
Our recommendations ensure your propensity modeling is built on reliable data, providing your sales team with a trusted, actionable tool to focus efforts on the hottest opportunities and maximise conversion rates.