With many years experience in database marketing and CRM, we are ideally placed to help you make the most of your CRM systems. If you haven’t yet invested in the system, let us advise you to get the best system for you and your customers.
Led by CRM Expert, Prof Thom Poole, we evaluate not just your database, but how you plan to, or should use it; who will use it, and identify the sorts of KPIs you can employ to run your company.
Areas audited include:
- Your Business – strategies, stakeholders and existing infrastructure.
- Departmental needs for customer data.
- User experience and adoption.
- Your data management.
- Your technological infrastructure, including the understanding, usage and support within the company.
- The overall training and change management needs.
- A gap analysis identifying your options and future-proofing your system.
If you are ready for your CRM Audit™, let us provide you with a comprehensive report, implementation and user guide for your [proposed] CRM system.
Glossary: Business Strategy Alignment, Change Management, CRM System Evaluation, Customer Relationship Management (CRM), Data Management, Database Marketing, Departmental Data Needs, Future-proofing, Gap Analysis, Implementation Guide, Key Performance Indicators (KPIs), Stakeholder Engagement, System Usage & Support, Technology Infrastructure, Training Requirements, User Experience (UX), User Guide.